How we think

By now you realize that our brain consists out of many different brain specialties.  
Our brain is most effective the moment we use as many different brain specialties as possible per subject we want to remember for example.   

We do not think in terms of sentences. Not even close. We think in terms of associating, linking and connecting thoughts.
The more we mix these thoughts with words, smells, symbols, numbers, feelings, taste and emotion, the better our brain will process this information.
This will result in a better memory! 

I'll give you an example; how we associate.  

Suppose we think of the word "holiday". What is the first thing that comes to mind? In my case I would think of "snow".
When I think of snow, I would think of "Schnapps" as my second thought. 

Here is my thinking scheme:
 
Association chain 

What do you think?    

I am very sure that your association chain would be totally different than mine. In fact, what do you think? 

Suppose you bring a group of friends together and you decide to do the same exercise I just did.
How many associations will be the same, do you think? 

This has been tested over and over again. It turns out that you can be very happy if you find one similarity among 10 different friends. 

What does this mean?
All associations are unique and very personal. 

We are able to function because.... 

our brain is linking this association in a very personal and unique way. 

We also know that our brain consists out of an almost endless amount of possible connections. This also implies that it is possible for us to make endless associations. 

Therefore we are looking for a system in which we can structure and secure our information and data. 

The moment you start to use the mind map technique, you can use two kinds of words:
keywords or "creative" words.
 
 
There is a big difference 
  

Keywords are to be used to call upon you personal associations and when positioned in a correct way and right structure can only be interpreted in one distinct way.